Website Localization: Is Your Business Website Optimized for Local Markets?

Website localization refers to the comprehensive translation of digital marketing materials into the target market's language. But, translation always isn't enough for online and international businesses due to the many barriers and challenges in the regional and international markets. Localization marketing focuses on matching all the details with the target market and customers, including cultural and language differences and market needs.

When we consider the localization of a website, there are so many factors that should be completely performed to address search engines and customers that you hold an international business.

• Content translation
• Multilingual website SEO
• Image tags
• HTML page tags and optimizations
• Meta descriptions

In This Article You Will Read:

• What Is Website Localization?
• Why Should You Localize Your Website?
• When Is the Right Time to Start Localizing Your Website?
• What Is Included in Website Localization Strategy?
• How to Find the Right Localization Company?
• Our Process Step-by-Step
• Our Recent Projects
• ExportGrant is Enough
• Our Localization Services

In international and local markets, you need to adapt your website to the market and customer needs. In other words, your home market website never satisfies the requirements of an international market. Potential customers and users in cross-border markets speak in different languages, and other countries have many cultural differences from your home market.

Also, SEO approaches are essential when you start software localization or E-commerce website localization. Search engines analyze your website, and they have quality metrics to put your website on the ranking list. Website domain, content, images, and many factors concerning technical SEO must be considered to increase website ranking on the first page of search engines.

Digital marketing experts believe that there are many differences between translation vs localization, and localization strategy always works better and produces limitless values for international businesses.

When you start to carry out a website translation and consider all factors of localization marketing, your website has a great opportunity to appear on the search engine's result page in the international markets. Thus, your business can benefit from long-term website traffic that is mostly from local searches of local people.

The right time to start your strategy depends on many factors. When you want to produce a product for international markets and you have plans for specific markets, you need to take the first steps. But, before starting the process and localizing website content and especially brand messages, there is a need to perform complete market research. You can't receive your desired benefits within international markets without knowing customer needs, behaviors, cultural differences, and market potential.

Putting all together, product internationalization and localization serve each other when you want to expand your business and must be considered simultaneously to get the best marketing strategy results.

As we mentioned before, there are many sections and factors about website content localization that will produce exciting benefits for your international business.

These factors include all the necessities that optimize and increase website ranking in the local markets:

• Website localization planning and strategy

  Your strategy consists of all steps and ultimate goals, displaying the roadmap to design, analyze and get to desired purposes. It helps if you consider market limitations and language and cultural differences to develop a thorough strategy.

• Content and digital marketing materials translation

  Machine translation isn't sufficient for the international website if you want a quality service and a wide range of customers. Translation services and getting help from experts can provide a high-quality content translation, increasing brand popularity and awareness.

• Technical SEO for international websites

  International SEO is an essential and inseparable part of your website localization strategy and must be carried out with best practices. International SEO proves the traffic increase and customer acquisition rates.

• Digital marketing materials

  Video, podcasts, or even graphic files all need to be translated considering the local market's conditions. In other words, you can't use your home market video, infographics, and podcasts for international markets.

• Monitoring services and proofreading

  Monitoring the website and regularly checking its metrics will guarantee the desired results. Digital marketing tools have provided practical methods to check all the metrics and statistics on demand.

The digital marketing and website localization strategies would include many options. This depends on your ultimate goals and the market conditions to choose between localization plans. There may be high competitiveness in the target markets among brands in some categories. So, you need to design your complete strategy and get help from expert teams.

If you want to enter a highly competitive market, all steps should be performed with high precision and by a step-by-step roadmap.

We put our effort into having a complete and flawless analysis of your business, and everything is developed according to market needs and your customer demands. Market research is important because you need to know what type of product is the best seller and how many customers desire to buy that type of product.

Here is our step-by-step strategy that consists of all the details to develop your business with online marketing:

• Business analysis
• Market research
• Regulatory considerations such as market rules and sales process
• Website platform choice and domain optimization
• UI and UX design
• Content and digital marketing materials creation
• Developing different digital marketing channels
• Technical SEO and international SEO

Canadian companies and exporters should consider the competitiveness of international markets and their limitations. We provide practical methods, including all factors of business expansion in cross-border markets.

We are ready to offer our free consultations about your business improvement, and our expert team will support your business plans to the ultimate goals.

ExportGrant has helped many companies to understand their potential in the desired markets. One of our unique plans is to analyze your company profile according to Canadian government export grants.

If you own a newly founded startup or you're leading a great company, ExportGrant has special programs for your success. Our provided localization marketing strategy is dedicated to your business, and an expert team will conduct it to the predefined goals. 

So, you will get your unique strategy that completely fits customer needs and your business requirements.

Are you interested to know more detailed information about our website localization and international digital marketing strategy? Please fill out the form to have our free consultation services.

Localization services are comprehensive plans that increase website traffic and customer awareness in target markets.

Website localization helps get the ultimate benefits of search engines to improve your brand and sales through practical and optimized methods. If you desire to have a remarkable market share in cross-border markets, you only need to design your website localization strategy.

Whether your company is at the first steps of improvement or you have a powerful business, please feel free to contact us. Our experts help you understand if you are eligible for Canadian government export grants.

You can contact us by filling out the form below, and our team will respond within 1 or 2 business days.

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