Types Of Export Marketing; 12 standard methods for taking leadership in the international trade

Different types of export marketing in the international markets that digital marketers use ultimately will affect the success of a business. In the home markets, you may utilize standard methods that are practically efficient in the digital marketing world. But, there are more problems in the global markets. Company owners may deal with difficulties like language and cultural differences and understanding of target markets.

First and foremost, the English language is our tool for communicating with people beyond borders and is the precedence option for performing a perfect export marketing strategy.

Afterward, Rules for better business growth include:

• Analyzing customer needs
• Understanding the market potential
• Using a well-designed website for introducing products and services

In This Article You Will Read:

• The relationship between exports and digital marketing
• Types of Export Marketing Methods
• Traditional Methods of Export Marketing
• Digital Methods of Export Marketing
• Why should we use digital marketing for export leads?
• Why is 21st-century digital marketing such a valuable option for SMEs?
• How can ExportGrant help you with your digital export marketing?
• Conclusion

Exports and foreign trade are substantial parts of a modern economy. For many years, people have suffered from banning international trade, which will eventually affect national economic growth. With the perfect idea of globalization and internet availability, global trade has seen a new era of development and progression.

In such a situation, digital export marketing brought us every tool and software we needed before to succeed in international trade.

The internet has changed how we live and communicate with other people, particularly when connecting beyond borders. So, this is the idea of globalization, which has established stable economic relations between countries, and all sides can benefit from it.

There are two groups of export marketing that experts have classified into traditional and digital methods. 

Traditional methods had many faults in which achieving potential customers and understanding their needs were costly and time-consuming. Also, analyzing the target markets and benefiting from optimal market reports were unexpected.

So many amounts of time and workload are needed to reach customers and markets in traditional methods that in the modern Export marketing types have been covered thoroughly.

Export marketing methods have been improved to make international economic ties more comfortable and efficient. Now, B2B and B2C companies can quickly analyze potential global markets and identify their all-time customers and users.

Years ago, business owners and exporters were dependent on traditional methods when types of export marketing were not popular. In the first step, they needed an office in the cross-border countries and local markets.

So then, cooperating with an agent or representative and expanding trade through retailers and resellers were the companies' solutions for reaching their customers. But now consider an online platform that provides users with online services and digital content. It is just in the blink of an eye that companies could present their products and services to company users.

Amazon, Google, Microsoft, and even big brick-and-mortar markets can now benefit from their stable online platforms for selling products and services and analyzing market potentials and user needs.

Seven traditional methods which are based on our experience include:

• Setting up an office in the overseas territory
• Cooperation with an agent or representative to get the point
• Expanding business with retailers, resellers, and stockists
• Finding distributors for the target market to hand over products to customers and buyers
• Planning to communicate directly with customers and without any intermediaries
• Making the best of attending the international exhibitions and trade shows
• Performing trade missions in the specific and export markets

Digital export marketing methods are increasingly becoming a valuable part of marketing for SMEs and international companies.

Generating leads for SMEs in recent years has become a considerable challenge in traditional marketing. But digital export marketing methods have solved the problems thoroughly.

This is our approach to introduce products and services rapidly and to specific audiences.

Undoubtedly, there has never been a time like this to communicate with customers and potential users directly worldwide.

• Small to medium-sized firms now can have different tools for lead generation
• Company owners now can expand their export destinations and develop more markets

Five optimal types of export marketing with digital methods include:

• Building an international website in the English language
• Focusing more on the target markets with websites in local languages
• Building a mini-site of your website in English that introduce products and services to English speaking countries
• Cooperating with B2B online marketplaces like Amazon or Alibaba to showcase your business to new and specific markets
• Hiring the potential of handheld devices like smartphones to reach customers and planning for M-Commerce(Mobile) and S-Commerce(Social)

When we use different export marketing methods, lead generation is a substantial part. There should be comprehensive market information for any international company that tries to find its place in cross-border markets. Also, people's interests and their needs are essential for expanding routes toward a better business.

Nowadays, Using digital marketing and lead generation methods is available. In such a situation, Lead generation strategies will be our best approach for driving more website traffic and increasing conversion rate and sales. 

Practical strategies to generate leads for any online business include:

• Improving the quality of web pages such as load speed and graphic design
• Optimizing of website content according to SEO best practices
• Running perfect A/B tests
• Providing a mobile-friendly version of the website
• Using social media for driving more traffic

Using different types of export marketing has provided us with broader channels for understanding global market gaps and customer needs better and rapidly.

Also, these methods are more affordable for SMEs than traditional methods. Moreover, it has fewer risks for businesses because you can analyze results and marketing statistics at any time.

Export Grant has provided companies with marketing services and helped several international companies succeed in their road map for achieving new profitable markets.

Our company provides all digital export marketing services based on highly optimized methods for perfect lead generation and website traffic. Moreover, Export Grant provides grant writing services for exporters to secure financial support for their international business development.

In the meantime, Exporting services and products to cross-border markets is substantially competitive. Almost all grown-up businesses and even startups worldwide use digital marketing tools to introduce their product and grow sales statistics.

SMEs that use different types of export marketing confirm the speed and cost-effectiveness of digital methods for marketing and expanding markets. That is not to say we must completely lay aside traditional forms of marketing. A better marketing and pricing strategy would be a combination of digital and traditional methods.

Whether your company is at the first steps of improvement or you have a powerful business, please feel free to contact us. Our experts help you understand if you are eligible for Canadian government export grants.

You can contact us by filling out the form below, and our team will respond within 1 or 2 business days.