Why Localization Strategy Matters to Strengthen Global Growth?

You may have spent years building a structured branding approach that may have driven your company's growth and profitability locally. Well, you might think now it's time to dip your toe into international waters and boost sales. Localization strategy is one of the international marketing methods that will pave the way for you to achieve this goal.

Did you know that businesses with localization strategies and language-related services grow 5.52% annually? Let me give you an example of localization's value in increasing a business's revenue and profitability. Prezi is a presentation platform that started in 2009. Using the right international marketing strategies like localization strategy, it has over 100 million users creating more than 325 million public presentations with over 3.5 billion views today. So if you want to achieve such success and profitability through localization, join us in this article. Also, don't worry about the costs required to implement the International Marketing strategies because the CanExport Grant will cover. In this regard, we explain further below.

In This Article You Will Read:

• What is the Localization Strategy Definition? 
• The Advantages of Localization Strategy
• How to plan a business's localization strategy?
• Be Unique And Memorable In Your Localization Strategy With Exportgrant
• Don't worry about costs with the CanExport Funding program

Entering the international and online market always faces challenges. To promote your brand globally, you need to consider unique global marketing objectives and strategies. One of these strategies is localization. About 4.2 billion people worldwide are now online, and they all have different cultures and norms.

The localization strategy helps us adapt our products, content, and marketing methods according to the desires of the target country's people. This approach takes into account various aspects of each market, such as language, culture, purchasing habits, and social norms, so it delivers your message to your consumers in the best way possible. Your message reaches your target customers through websites, applications, social media, and other online campaigns that are aligned with the standards of your target customers.

Coca-Cola is a successful localization strategy example. Coca-Cola owes all its global fame to its unique and targeted localization strategy. Coca is an expression of the American spirit and is part of pop culture. But if the company wanted to market just the American way around the world, it would fail. For example, American cultures and norms in Australia, China, and Russia may not be acceptable to the people. As a result, the company changed its advertising slogan to suit the culture of its target countries. The advertising slogan in the U.S.A is 'can't beat that feeling,' but it changed to 'coca-cola is in the house' in Russia, 'real taste' in Australia, and 'Whatever you wish will come true, enjoy Coca Cola' in India.

Besides, Coca-Cola changed its logo, packaging, and advertising for one of its most important target markets, China. Now that you are familiar with the localization strategy concept let's see its benefits for our business.

Typically, all e-commerces with successful global branding have certainly had digital marketing and international marketing strategies, such as localization and geo-targeting. While geo-targeting is one of the most important business development methods, the significance of localization in a business's growth and performance is not comparable to anything.

These days, the need for a website localization strategy is felt more than ever because almost 78% of online shoppers around the world prefer to buy from localized websites. This is a high number, and if you can find a unique strategy for it, you can get the international market's scale scope. The benefits of localization strategy for our business include the following:

Different countries have different economic, political, and climatic conditions. The localization strategy allows you to customize your products and services to suit your target countries. For example, some products in world-class countries are sold in larger packages that are both easier to consume and buy.

But if the same products are offered in third world countries, sales will decrease due to economic conditions and people's buying behaviors. As a result, companies offer products in smaller quantities and in different packaging that are cost-effective for the target area.

The social, religious, and cultural norms of the people of an area affect their behaviors, outlook in life, and preferences. If you pay attention to and value these points in your E-Commerce, your customers will trust you and your services. For example, if you put a special Christmas offer on your website, it may not be acceptable to non-Christian or non-Catholic countries. In contrast, this offer may be trendy in Christian or Catholic countries.

Or, for instance, if you have a special offer for Eid al-Adha, it will not be welcomed in non-Muslim countries. As a result, if your localization strategy respects your customers' beliefs, they will always be there for you.

When your potential customers visit your website and see that the content and products are tailored to their needs, they become fans of your website. As a result, they can easily communicate with you and get all the details they need. And this will increase the number of your customers within a short period. If they don't understand your website and products, they will definitely not visit your site again.

The increase in the number of customers would, of course, lead to an increase in sales. Suppose your website, app, and marketing campaign is in English only. In that case, we have to say that you only attract 25% of the world's online population. So you should not expect more customers and more sales. But if you have a localized marketing strategy, your sales will increase dramatically.

Generally speaking, the localization strategy would rapidly grow your international market and internationalize your brand. But how to implement a unique and targeted plan for localization?

Perhaps when it comes to localization, the first thing that comes to mind is translation. Translation and localization are not the same, but translation is one of the ways of localization. While translation is one of the most effective localization methods, it can cause problems without other strategies. For example, how can translation overcome purchasing behaviors? Currencies? And date and time formats?

Therefore, localization should have a general plan to attract more audiences by including all these cases. Here are the key steps to planning a successful localization strategy:

The primary step in starting a localization strategy is choosing the target market. Knowing where a country or countries you want to offer your products and services will help grow your business.

Then start researching the target market and considering important factors like these: What have your competitors done in this regard? What has been their branding strategy? Does their content compete with yours? You can be ready for a proper plan after you know these factors.

At this step, you should pay attention to specific technical features and locate your marketing strategy accordingly. Linguistic differences, date and time, currency, numbers, and pluralization rules should be customized on your website or application to fit the target area.

Differences in digital tools, such as approved payment gateways and social media integrations, should also be noted. Implementing these is a time-consuming and costly task. But today, web designers do it easily using frameworks and plugins. If you need more information in this regard, contact the web developer specialists in the DeljooSoft team

The content of your website is another important part that must be localized and translated. Approximately 72% of Internet users prefer your website if you translate your content into their native language. Even among users with high proficiency in English, 60% prefer to search in their native language. According to statistics, 90% of the audience, if it is possible to change the language on the website, will change it to their native language.

All of these figures demonstrate the value of translating content that will draw more customers to your website and boost your sales.

Customize and even change your content, products, and marketing methods to fit your target audience. For example, for an Arab country like Dubai, your marketing methods should be different than what is done in Spain. You may also change your products according to the needs of the target market.

A good example of this is Toyota, which, in order to sell its products to the United Kingdom, modifies its products in compliance with British standards and shifts the driver console to the right.

International SEO is a powerful strategy to show your E-commerce in the global area to increase sales and profitability. But experts say that if SEO strategies are localized, it will significantly impact the growth and development of a business. But how? Try to identify the most sought-after keywords in the target area and adjust your content accordingly.

It allows search engines to rank your content for target area IPs among the top results. Also, linking from local sources to your website or vice versa can improve your website SEO. Localization in SEO helps the page be exposed to organic searches of target IPs and significantly improves conversion rate.

Implementing a good plan for a localization strategy, while it may seem simple but requires expertise. If this strategy is correctly and accurately applied to the specifications and expectations of the target region, you can find your potential customers in a short time and make a considerable profit. It's best to trust the digital marketing professionals in the DeljooSoft department to achieve such a heartwarming achievement. They can perform all the basic techniques to localize your E-Commerce with accuracy and experience. This department's members provide other valuable services for your business's growth and success, including the design of SEO-friendly websites, digital and international marketing, geo-targeting, online campaign, and international SEO. Click here for more information.

In order to get your products and services to the right audience, you need to implement your localization strategy with a specific strategy. It would help if you were unique to reach the hearts of your customers easily. You have to be different to stay in the minds of your customers. In this case, you will perform better than your competitors and gain more customers.

But all that is required is to have a unique localization strategy. As the ExportGrant team, we can offer you this unique strategy. Our experts can provide a unique and tailored approach for your business in international marketing, such as localization, geographic targeting, global branding, and international SEO. With the plans set by our team, you can shine in the world of international business and gain a larger share of the global market.

Also, did you know that the Government of Canada is helping your business grow? Yes, CanExport is what you and all entrepreneurs need because the budget required to develop a business and export is enormous. CanExport is a Canadian government-approved funding program allocated to business owners to cover some of the costs needed to implement strategies. If you want to know more about this grant, read our article about CanExport here.

This financial assistance greatly helps businesses, especially SMEs to use localization strategy, easily internationalize their brands and achieve their goals. But how do you receive this grant? Well, the process of getting this grant is complicated, and you may face some challenges because your project must meet the necessary criteria to be eligible for this grant. Don't worry; we can help you with that too. We will evaluate your projects carefully and, if there are any issues, we will guide you in completing your case by providing practical solutions. Most customers who have trusted the ExportGrant team were able to receive this funding without any obstacles. One of our successful projects is to receive secure financing for our client's railway industry project. We have been informed according to their guidelines, and we have received the approval of a 75% contribution from state grants.

We give you a free consultation on various aspects of export market expansion grants and digital marketing strategies. If you want to be one of the most successful businesses globally and achieve significant sales and profitability, contact us.