Localization Marketing: Well Adapted and Well Optimized Content for Your International Website

Localization marketing is a great approach for digital marketers to adapt their website content according to local and regional differences. As a business owner or marketing consultant, you need to optimize website content and several metrics with specific markets to get better organic traffic and raise your brand engagement.

• Localized content has more advantages than translated content.
• Localizing the content covers all the cultural and social differences that translation doesn't cover.
• Localization meets all the requirements of an area, such as people`s behaviors and beliefs, and targets the right customers.
• Personalized content and services promote customer satisfaction and brand loyalty.

In This Article You Will Read:

• What is Localization? All you Need to Know
• Why is Localization Marketing important?
• How does localization work?
• Localized content is what your consumers demand
• Translation vs. Localization: Who Needs Localization Strategy?
• Choosing a Localization Provider
• The Localization Marketing with Export Grant
• Our Recent Project
• Next steps for website localization
• Our Localization Services

All local markets have their own limitations and requirements. Honestly speaking, you can't increase sales in foreign markets with your home market content. Your international website needs specific and optimized content for the target market which you desire to get more market share.

Your business equipped with a brand-new and world-class website can offer products on a global scale and get more business value.With localized and fresh content, you are more confident to present special offers to your customers.

Localization marketing is a broader idea involving many stages that offers more benefits for getting organic traffic and brand stability.

Businesses have to present their products with specific and personalized content to stay competitive in the global markets and take advantage of them.

There are many business barriers in the cross-border markets that just translating a website to a target language puts more problems toward our path.

Here are some of the main reasons, proving the localized content is essential:

• Cultural differences
• Weakness of machine translation
• Need for providing information in native and regional languages
• Presence of numerous competitors in the global markets who offer unique options

After one product is ready for global markets, it's time to start the process of localization, and we keep on with translating information to the target language.

The product managers need to contact experts and perform the localization process, ensuring all the marketing materials are adapted and optimized to target markets.

Also, the quality assurance stage remains essential to guarantee the content benefits from high quality and is engaging to get more business values.

The fundamental steps of localization are as follows:

• Choosing an expert company with professional translators
• Defining target market and language
• Checking ultimate goals according to your needs
• Starting to translate the content and marketing materials
• Editing and proofreading to prove the quality, confirming all our requirements

If you are the brand leader, you need to offer product information and content in a new language. Simply put, international customers aren't willing to buy from a brand that doesn't provide native information and localized user experience.

Think of global markets that numerous competitors strive to live on and continuously offer new products with localized user experiences!

• How can your business breathe in such a situation without any personalized and unique product information and content?
• Can you sell more products to more customers with non-native information that customers don't understand?
• It's an exciting but actual fact to know many customers never pay attention to product offers from English-only websites!

Localization is a robust key for your brand that is striving to open up new market opportunities.

What is more important than customer satisfaction and brand popularity in global markets?

These are only a few benefits of offering localized content that will result in better customer engagement and more sales and revenue. The process of localizing the website content should include:

• Marketing materials
• Product manuals and guidelines
• Online help
• Product localization
• Software localization
• Application localization
• Service manuals
• Product brochures and catalogs
• Product warranty information and guidelines

According to this survey, more than 72% of consumers and buyers said they are likely to purchase goods and products if the brands provide product information in their home language.

The localization process can be challenging for international businesses. Many business owners look at this process as a big concern, but this can't be a fair judgment with an expert and full-service company.

An expert language service provider can easily manage your content strategy and website translation process, ensuring both the quality and quantity requirements.

Export Grant is an expert team of language translators who utilize the best project management tools and optimal methods to offer highly reliable translation and localization services.

We offer the following types of localization services:

• Digital marketing
• Website content and optimization services
• Multimedia services
• Training and eLearning

Export Grant has a unique and customized strategy for your marketing process. By providing localized and specific content for your customers in the global markets, you are closer to your goals of improving sales and increasing revenue.

Export Grant helps your business with a complete and all-in-one service, giving a competitive option for your business growth.

We are an expert team at localization marketing, providing full-service translation, editing, and proofreading methods. As one of the best digital and export marketing services companies, Export Grant devotes its efforts to your business success.

We have performed several digital marketing services for Canadian companies that desire to go global.

Now that you have decided about a useful Localization strategy and pathway, only a few steps forward take your business to benefit from productive services.

Understanding the importance of personalized and localized content is essential, but the main stage is to take action and perform the first steps of localization marketing.

If you have unique products qualified for international markets, it's time to present them in regional languages with localized content.

By using the below section and filling out the form, you can simply contact us. Our experts provide a clean and error-free roadmap for your website content strategy.

Localization services can ultimately help your business expand sales and take advantage of new markets. Without any doubt, all the local markets at the international level need special product offers delivered in local languages and with localized content. You have just a few steps for establishing your global website with our services.

Whether your company is at the first steps of improvement or you have a powerful business, please feel free to contact us. Our experts help you understand if you are eligible for Canadian government export grants.

You can contact us by filling out the form below, and our team will respond within 1 or 2 business days.

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