Gaining High Market Share With Global Branding Through International Marketing

As a business owner, have you ever thought of being a global brand? Brands like Zara or McDonald's. That's what Spotify has achieved in a short time and is now the world's most popular streaming music brand with 286 million active monthly users. Do you know how? The company has achieved global branding with a flourishing international marketing strategy. Global branding means introducing your product and service to the world under your brand name with a series of similar and centrally coordinated marketing strategies. However, international marketing means promoting your products and services with various marketing and advertising strategies and adapting them to consumers' needs in target countries. Spotify's global brand strategies were so strong that it had a $ 26.5 billion market value on the first day of its public launch in 2018. And that means starting a success for a local Swedish company. That's why you need appropriate international marketing and global branding strategies to achieve significant profitability and sales. Find out everything you need to know about global branding, international marketing, and the Government of Canada funding to make it happen in this article.

In This Article You Will Read:

• What is Global Branding?
• The Advantages of Global Branding
• Branding Globally: Adapting Locally
• How to Build a Right International Marketing Strategy?
• Global Brand And International Marketing Challenges

Investors and small and large business owners are all trying to promote their services and products worldwide. There are many ways to achieve this goal; one of them is global branding. The owners of these companies use global branding to ensure the value of their services is presented similarly worldwide. In other words, they promote their services and products under the same brand with similar standardized global advertising and marketing strategies globally, regardless of country or continent. For example, the logo for Apple products is marketed in the same way in France or Uzbek, as shown in Canada. The message, appearance, and personality of the brand are the same from one country to another. And the only difference is that companies use different international marketing strategies to deliver messages for each country. Global branding has many benefits for both customers and business owners.

All SMEs need to be aware of global branding and marketing's advantages to increase sales, profitability, visibility, and long-term success. Branding and globalization like Coca-Cola or Amazon may be a dream for you, but not so. Today, this can be achieved with the growth of the Internet and unique digital and international marketing strategies. If you want to accomplish this long-term success, it's better to know the benefits of global branding first. Here are the important advantages:

Suppose your brand wants to be promoted in different countries. In that case, it should convey the same message, look, and impression wherever your customers are. One of the main benefits of global branding is that it maintains brand consistency around the globe. In other words, you see in Canada the same McDonald's logo that your American friend sees in the United States or another in Turkey. And this global brand consistency increases revenue up to 23%, isn't it awesome?

The more your goods and services in various parts of the world are marketed and sold, the more potential buyers may encounter and want to purchase. And today, global branding through various social networks is prevalent, and you can use it to expose your brand to the public constantly. And if the right people see your branding advertising, you can attract new customers from Korea, for example.

Global branding allows customers around the world to have more information and focus on a company's services. According to Shoker et al., customers worldwide often prefer to purchase products with a global presence rather than local products. As a result, these companies easily win the terms of competition between them and local and less well-known international sellers.

When a company in different countries of the world gains a reputation for its brand, it must also improve its quality. When it has a global audience and the number of customers is rising every day, it should keep up-to-date and keeps its customers satisfied. And this is what improves the efficiency of the company's goods and services.

These are just a few of the many benefits of global branding that every business aspires to achieve. But do you think it is so easy for small companies to reach global branding and increase their economies of scale? Companies like Airbnb and Coca-Cola have started small at one point; still, they have benefited from global branding through international marketing. So let's see what international marketing is?

While global branding has numerous advantages for business owners and can improve their revenue and profitability, it also has challenges. These challenges include cultural, political, economic, and technological differences between target regions and countries. Customers in countries where companies want to do global branding have different interests, desires, beliefs, and revenues. For example, a message that works for a brand in the United States may have a completely different meaning in a country like Sudan. And this is where the need for international marketing comes into play, and businesses that do not have the right approach are less likely to succeed globally. International Marketing is marketing activities in multiple countries, customized according to the preferences of different nations. A successful global brand needs the right international marketing strategies, such as the ones our ExportGrant and Deljoosoft experts can offer you to become a global brand.
'Branding Globally: Adapting Locally'; is the motto according to which reputable companies such as Toyota or Coca-Cola have reached a significant market share and economies of scale. They have done this by using global branding, even when adapting or modifying their products to meet customers' needs and expectations worldwide through international marketing. In other words, the look and feel of the brand remain the same from one country to another, but how it is marketed varies with concern to each country's culture and laws.

Branding is challenging and time-consuming, but if this brand wants to expand globally, it will have more challenges. If we ask, is there a business in your area that is as famous as Nike? Maybe you say no. It may seem impossible to reach this level of fame and to have millions of consumers from all over the world, but it is not. Thanks to advanced technology and unique international marketing and advertising strategies, global branding is almost possible. As a business owner, you want to achieve international long-term success and revenue with global branding; you need to have a rational international marketing strategy. To start branding and expand it, you must follow the following steps correctly:

Before you expand your brand to different target countries, you need to have enough knowledge about the demand in that country. Factors such as regional culture, economics, and trade policy must be tested. In western populations, for instance, black is a symbol of sorrow; however, in China, it is a sign of good things and positive energy. Typically digital marketing techniques help you better define your target audience and promote your brand. Deljoosoft digital marketing strategies, which are done in collaboration with expert teams, will significantly help to know your target market.

With an e-commerce website, you can keep your brand and logo consistent for years and make your customers more familiar with it. And with international SEO strategies, you can make your website user-friendly and attract a large audience from all over the world. Did you know that Nike and its global brand divisions can achieve this success and fame with strong e-Commerce? When Nike first launched its online store, it added a feature that allows users to customize their favorite shoes. And it was a successful E-Commerce strategy that Nike was able to sell almost $100 million; that's how Nike is what you see today.
According to statistics, businesses that have e-commerce with a good user experience are 4.2 times more profitable. As a result, having an SEO-friendly E-commerce website is the key tool to maintaining your brand consistency and increasing its popularity. For more information, you can read our previous articles on international SEO and eCommerce. Read our comprehensive article about Export Through E-Commerce and International SEO.

When you do global branding, you need to match your marketing language with your target language. For this reason, translating products and services is a key part of localization that increases brand awareness. Try to use top-notch translators for your campaign to avoid making the mistake Colgate toothpaste has made. They translated their brand in France as 'Cue' without knowing that this was the name of a pornographic magazine in France. In addition to language change, other factors must be considered in localization. For instance, special discounts and offers for special occasions in each international market should be adapted in line with the awareness of the audience's infrastructure and needs. Click here for more information on localization.

Read our comprehensive article about Localization.

'Think globally, act locally' is a simple rule of global branding. And that means that the digital marketing team needs to think on a grand scale and have enough room for customization. Instead of designing fixed brand icons, it is better to create customizable models tailored to meet each market's needs precisely.

Social media's influence on international marketing is so significant that it cannot be compared with anything else. Do you know why? Because social media now has almost 4 billion users, which allows you to connect directly with half the world's population. To strengthen your brand globally, you need to create an account for each country and carry out their activities in a coordinated manner. By launching entertainment programs through various social media channels for your audience, you can promote your brand globally. Like what Coca-Cola did. Coca-Cola has launched a one-year project called 'Coca-Cola TV project,' aiming to run a live entertainment program on social media channels specifically for Latin American audiences. And that means a strong international branding strategy through social networks.
The tips above for international marketing are usually general and completely different from one project to another. Don't forget that your business is unique, and your global branding strategy must be unique. Making detailed plans for each brand needs adequate expertise, which only professionals can do properly. If you want to globalize your brand with a unique strategy, leave it to the DeljooSoft Department experts. You can use their services such as SEO friendly website design for eCommerce, digital marketing, online campaign, and marketing through social media for your global branding. Also, ExportGrant team experts can provide unique and practical strategies for your international marketing. 'Adapting Marketing Materials to a Specific Target Market' and ' Translating Marketing Materials' are examples of our digital services that help you grow your brand globally and sell more.