Modernization is gradually leading all businesses to digitalization. Because of the convenient access to the Internet, people worldwide tend to do much of their work online. Buying and selling are one of those things that need to be done online today more than anything. Have you taken a step in this direction as a business owner?  Export Through E-Commerce is something that small and large businesses need today. E-Commerce means buying and selling products and services over the Internet, as well as transferring data and money to make these transactions. Therefore, exporting through e-commerce can significantly increase your international sales and profitability compared to your traditionally operating competitors. The world's population of 8 billion, around 2.05 billion, or 25% of the world's population, shop online. That's why global e-commerce sales are growing so fast and are expected to reach 17.5 percent by 2021. In this article, you will learn more about the advantages of export through e-commerce and government export grants to facilitate e-exports.



What is E-Commerce, and why do you need it?


Export Through E Commerce

The number of people shopping online is increasing every day, and it is estimated that this number will reach 2.14 billion by the end of 2021. Therefore, there could not be a better time to open an online store. E-Commerce is what the modern world needs today. It plays a game-changer role for business owners, especially small sellers. E-commerce helps them reach clients worldwide and market their goods to the farthest corners of the globe online to achieve significant sales and profitability. In short, they can even have the same global reach that multinationals have. The same companies that they wish to catch. So let's see why having e-commerce is so important. As business owners, you can:

  • Cross geographic boundaries and reach your target audience and customers around the world
  • Export from your local place 24/7, without the need for an office in a foreign country
  • Have lower marketing costs. For example, an SEO friendly website and social networks are your marketing tools
  • Broaden your brand
  • Better customer experience. Customers can see the product's detailed information and their targeted offers to them thanks to their previous purchases. Rapid customer response and 24/7 access to the store are all things you need E-Commerce.
  • Streamlined business operations. You can have your customers' data in one place and the form of a platform

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What is E-exporting, and why do you need it?


You are probably all familiar with the concept of exporting and sending goods and services to foreign countries for trade and sale. So do you know how to get export orders? Through E-exporting. As the name implies, it uses the Internet for export and is a way of receiving and processing customer orders from around the world. Online exporting has many advantages over traditional exporting, and you can easily enter the global market by following some principles. Through E-export, you can customize your services to present your product features in the target area's main language and easily communicate with your audience. You can also share your company goals and services and some business highlights with your customers so that you can gain their trust. Besides, you can offer electronic customer support via email and a list of frequently asked questions (FAQ). As a result, E-exporting, if done correctly, can bring more sales and efficiency to the business owners, especially SMEs, in a concise period.



What are the advantages and applications of E-Commerce?


Export Through E-Commerce - advantages and applications of E-Commerce

E-commerce has a variety of applications such as electronic exchange of goods and services, fast delivery of digital content, electronic money transfer, electronic stock exchange, business plans, government procurement, direct marketing, and after-sales service, as well as general business activities such as advertising, bargaining. The role of E-commerce in the development of businesses and companies can not be compared with anything else. In other words, the key to a successful E-exporting is to provide robust E-commerce worldwide. Exporters who use this method for export have about 20% more sales than businesses that traditionally operate. This is just one of the advantages of using the Internet for export; let's look at the other export benefits through E-commerce.

  • With this method, you can bring the whole world to your playground. As a result, you can easily connect to the global market and gain more export opportunities
  • Overall costs for export activities are generally reduced. Because advertising and marketing, operational processes such as inventory management, billing, and payments are all done in one online platform, reducing employees' number.
  • Full-time customer access to your products and services and quick response to customer needs.
  • Facilitate the ordering process to make it more efficient, and at the same time, reduces the delivery time of goods and services to the target clients.
  • You can quickly analyze your worldwide competitors and your audience's current trends and needs.


Assess your company's potential


Well, after learning about the benefits of E-commerce on global exports, now is the time to evaluate your company's online business potential. Market research and market testing are one of the most important and main stages of e-exports through e-commerce. To see if your business has a suitable platform for E-commerce, you need to have a logical answer to a series of questions. For example:


  • Do you know the new technology and how to use it?

  • How complicated are your site and the information on it?

  • Do you know what parts of your business need to be done online?

  • Do people generally have access to mobile phones, broadband, and the internet?

  • Did you know that online shopping can reduce your shopping costs?

  • Have you done the cost-benefit analysis for your E-exporting?


These are just some of the goal-setting issues you can use to create the perfect plan for your online business. Well, after analyzing and testing the market, now you have to prepare yourself with a series of principles for online export. Well, now we have to see what we can do on e-commerce to shine in the global export market and have more sales. Here are five tips to help you get started:


1- Get ready for Global E-commerce with a user-friendly design


The first step in starting an online business is to design an optimized website. If your website is well optimized for search engines and users, your success rate will increase. There are some set of specific technical methods and strategies that make your e-commerce website user-friendly in every way. As a result, search engines will reward you by ranking you on the first page of results. So by designing a user-friendly e-commerce website and optimizing it, you have taken the first step for attracting more traffic and leads to your e-commerce.


2- Boost your E-commerce for export with international SEO


According to statistics, 80% of consumers search online before making a purchase online. Besides, 2.86% (1 in 34 websites) of e-commerce website visits are converted into purchases. That's almost a small percentage, and if you can increase your website's conversion rate a little, your sales and profitability will increase by the same amount. But how? One of these approaches is international SEO, which aims to showcase business owners' services and products worldwide. Users will trust you and your services if your e-commerce website's contents are helpful, understandable, and user-friendly. As a result, your exports and profitability will be multiplied through an internationally optimized E-commerce website.

If you are more interested in this subject you can read our article about International SEO.


3- Boost your export through E-commerce with localization


Another way to increase sales and exports through E-commerce is localization. As the name implies, localization is a set of actions that will adapt your website to your target market's needs. And one of the most important measures in this regard is to provide products and services in the native language of the target region. So if you are an English speaking company and want to sell abroad, please don't assume that everyone speaks your language. And always remember this, your customer may say,

If I sell you something, I have to speak your language. But if I want to buy something, now you have to speak my language.

Willy Brandt

The quote was stated by former German chancellor Willy Brandt. In addition to translating the website, you should use the local currency, shipping, and tax calculations specific to your target region so that your customers can easily make purchasing decisions.

If you are more interested in this subject you can read our article about Localization.


4- Boost your export through E-commerce with Social Media Networks


Social media's importance in increasing your brand awareness and your business is not something that will go unnoticed. Internet marketing has a vital role for exporters, and if it goes with a specific plan and program, it can have a significant impact on E-commerce. To do this, first, find your target audience and then post interesting, useful, and challenging content based on the interests of current followers and potential future followers. Use different social platforms and try to keep your content up to date. Suppose you can be successful in this area. In that case, your audience will gradually be directed to your website, which means increasing conversion rates and success.


5- Proper support can increase customer confidence


Customer support is essential for any job. Support may vary depending on your job, but using social media is a proven method. Customers are often looking for an excuse to trust your website. A good support team will always give users more confidence.
All of the above tips, if done correctly and with a specific strategy, will have a tremendous impact on the success of your commerce. But it is better to do all this work with a specialist. DeljooSoft Department's team professionals are experts to develop high-quality e-commerce based on your businesses’ requirements. They can also offer the best international SEO services for your business.

 

If you are more interested in this subject you can read our article about Export marketing



E-commerce in Canada 2021 and Take advantage of the CanExport Program with ExportGrant


Export Through E-Commerce in Canada

With the rapid increase in the digital population, online business in Canada has become one of the most profitable markets in recent years. According to statistics, E-commerce sales in 2019 amounted to about 1.85 billion Canadian dollars, and this amount is estimated to exceed $ 33 billion by 2024. This reflects the trend of Canadian business owners to use e-commerce to export and enter the global market. But as you know, starting an international online business requires a significant budget. To this end, the Government of Canada offers a financing program called CanExport to cover some of the budget needed for SMEs. However, the process of getting this financial help is somewhat complicated and time-consuming. The Government may reject your request due to a lack of procedure information and inadequate documentation.

Well, then it's better to leave it to us. Our experts on the ExportGrant department review your projects to see if your online business is eligible for a grant. We are aware of this program's steps and capabilities and will guide you in getting this grant. By trusting the ExportGrant group, in addition to saving money and time, you would have a higher chance of getting funding. You can contact us for more information and consultation.



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